| Doing business in China means that
business people will come into increasingly
frequent contact with Chinese business
people and officials. It is imperative
that those doing business in China learn
about areas such business culture, business
etiquette, meeting protocol and negotiation
techniques in order to maximize the
potential of their business trip.
Chinese Meetings
Business culture in China is significantly
different from Western business culture.
Familiarity with the Chinese business
ethic can help you when doing business
with the Chinese.
It is advisable to pay attention to
the following tips:
- A short and light, not firm, handshake
is the customary start to a business
meeting. It is advisable to start
the meeting with 'small talk' and
only after that to pass on to business
matters. During the meeting it is
customary to address your Chinese
colleagues with the title that signifies
their status: "Professor Chen"
or "Mr. Chen" or Miss
Chen" with the name that follows
the title being the surname and
not a first name.
- Business cards should be exchanged
at the beginning of a business meeting.
Take care before the meeting to
have an adequate supply of business
cards - at least 30. The Chinese
appreciate it when one side of the
business card presented is in Chinese.
On accepting a business card from
your Chinese colleagues, show your
interest by glancing at the details
of the card. Putting the card immediately
into your wallet or briefcase without
reading it is an unforgivable insult
to the Chinese business culture.
- It is important, during the course
of the conversation, to be aware
of the speech culture in China.
Never say "no". Instead,
you can respond with "I'll
look into that" or "I'll
see what I can do in this matter",
etc.
- Do not touch your Chinese colleague;
do not even pat him on the shoulder.
Make an effort not to use your hands
to illustrate your speech (talking
with your hands). The Chinese hate
this.
- Try as well to refrain from looking
straight into the eyes of your Chinese
colleague: this is particularly
offensive during a meeting and will
offend your Chinese colleagues'
feelings. An offense or insult is
a proven formula for failure of
the meeting.
- When presenting your position
at a meeting, speak slowly with
short pauses between the sentences.
It is worthwhile to allow your Chinese
opposite number to understand your
intentions properly.
- Do not become agitated if there
are pauses in speech on the part
of the Chinese. This is an accepted
custom and the pauses are a sign
of measured and considered thought
in Chinese culture.
- Do not expect an immediate reaction
from your Chinese colleagues. The
Chinese like to consolidate their
position in a measured and considered
fashion, preferably after they have
established a personal contact,
before closing the deal.
- During the conversation be sensitive
to the subject of Taiwan. Never
say "the Republic of China";
instead, at meetings, say "Taiwan".
- Gifts, particularly expensive
gifts, are interpreted in Chinese
culture as bribery. Refrain from
giving expensive presents. If, nevertheless,
you want to give an expensive gift,
do not present it in the presence
of others in the room, but privately.
In recent years the Chinese have
been more open, and it is possible
to give inexpensive gifts, particularly
if they are given to all members
of the Chinese group. In this case,
it is advisable to present your
gift after, and not before, concluding
your business.
- On presenting a gift to all the
members of the Chinese group, it
should be emphasized that it is
a gift from the company that you
represent, not a personal gift.
Similarly, care should be taken
that the most important person in
the group receives the gift before
the others. Acceptable gifts are
alcoholic drinks, lighters, etc.
- The accepted style of dress for
a business meeting in China is conservative.-
a dark colored, unostentatious suit
and tie are customary for men. Women
must take care that their skirts
are not above the knees; good quality
jewelry that is neither ostentatious
nor overly expensive, is recommended
for making the right impression.
- Do not arrange business meetings
around the times of Chinese festivals.
Similarly, it is important to remember
that late arrival to a meeting is
considered impolite to the Chinese.
It may well entail the failure of
the entire meeting.
Building Relationships
Chinese culture is relationship-driven
(guan xi) and people-oriented. Friendship
first, then business will follow.
Relationships in China are based
on mutual trust and respect; equality,
commitment and common goals, communication
and compromise. It takes time and
effort to build relationships. At
times, foreign investors may think
that socializing too much is a waste
of time, but to the Chinese, it is
actually all part of doing business.
Thus, foreign investors would need
to develop their network if they would
want to expand in China.
Communication strategies
In Chinese culture, communication
is a continuous process, critical
for building relationships, in addition
to the exchange of information.
- Persuasion - There may be sensible
and intellectual discussions, but
individuals know their place in
the team or organization (hierarchy),
e.g., contributing or deciding role.
They know when to stop or when pushing
too hard may be offensive or counterproductive.
- Feedback - Chinese generally do
not volunteer information or give
feedback. If you want feedback,
ask persistently and politely.
- Negative feedback - Chinese
do not want to convey bad news.
Giving negative feedback is
perceived as confrontation that
causes loss of face.
- Positive feedback - This is
well received if done in a low-key
way and shared by the team.
Chinese prefer to receive praise
privately. Similarly, Chinese
are not comfortable giving praise.
- Self-glorification or promotion
- Expressing one's attributes or
accomplishments runs contrary to
Chinese values of modesty and humility.
The norm is to be self-deprecating,
and any praise should come from
others.
- Sending a company letter ahead
of your meeting that gives bio data
with accomplishments (academic titles,
positions held, major deals or projects
completed) of the visiting team
members is appropriate.
- Confrontation - Chinese avoid
confrontation altogether. This is
done to save face and preserve group
harmony (as confronting can translate
to there being a winner and a loser).
Individuals should discuss different
viewpoints and try to build consensus.
This holistic culture does not compartmentalize
work and personal feelings. It's
important to note everything is
personal.
Chinese Management Style
In Confucian philosophy, all relationships
are deemed to be unequal. Ethical
behavior demands that these inequalities
are respected. Thus, the older person
should automatically receive respect
from the younger, the senior from
the subordinate. This Confucian approach
should be seen as the cornerstone
of all management thinking and issues
such as empowerment and open access
to all information are viewed by the
Chinese as, at best, bizarre Western
notions.
Thus, in China, management style
tends towards the directive, with
the senior manager giving instructions
to their direct reports who in turn
pass on the instructions down the
line. It is not expected that subordinates
will question the decisions of superiors
- that would be to show disrespect
and be the direct cause of loss of
face (mianzi) for all concerned.
The manager should be seen as a type
of father figure who expects and receives
loyalty and obedience from colleagues.
In return, the manager is expected
to take a holistic interest in the
well-being of those colleagues.
Subtleties matter
- Attitude matters and yours will
be constantly read by the Chinese.
Your patience, professionalism,
and courtesy are sending messages
of your personal integrity. Understand
that you must take many small steps
before taking a larger steps. Focus
on developing a consensus.
- Listen empathetically and observe.
Pay attention to details. Note Chinese
body language and hidden meanings.
- Understand cross-cultural communication
barriers such as cultural frames,
traditions, etiquette, time and
place, status and power, English
comprehension level.
- The one who speaks least in a
meeting may actually be the most
powerful. Be sure to know the position
and affiliation (company, Communist
party) of those you're dealing with.
- Don't rush to give your opinion
or advice. Take the time to diagnose
and understand the problem first.
Respect viewpoints of others.
- Make your 'self' easy to understand.
Speak clearly, concisely, and slowly.
Avoid asking 'or' questions (you
may get a 'both' answer). Ask questions
and clarify politely.
- Focus on issues. Take the blame
out of discussions. Don't insist
you are right even if you are. Leave
room for 'outs' (face-saving maneuvers).
- Be tactful when you must say no.
A direct and blunt no may be perceived
as a slap in the face. Use wording
such as like "It's very difficult
for me to.....", "It's
really not possible to...."
- Try not to overuse the word 'you';
instead use the third person 'one'.
Pronouns aren't used as much in
Mandarin as in English, and as the
listener, hearing 'you' could be
taken personally. For example, instead
of "You should not jump to
conclusions without all of the facts...",
say, "One should not jump to
conclusions..."
- Err on the side of being more
formal in meetings. Sit straight
and be attentive. Slouching and
relaxing postures are considered
bad manners. It's impolite to cause
disruptions such as standing up
to stretch and walking around the
room. Do not interrupt. Unless the
presenter or the leader makes a
point to allow so, asking questions
during a presentation is considered
interrupting and rude. Whenever
possible, use laser pointers. Avoid
pointing with any one finger; use
whole-hand gestures instead.
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